Effective Software Cookie Policy

Cookie Policy

Effective Software respects the privacy of all visitors to our website. This is our policy on the use of cookies on https://www.effective-software.com/ and all subdomains and associated websites of Effective Software. We may update this Cookie Policy from time to time to reflect any changes in technology or legislation affecting the way we use cookies and how you, as a user, can manage them.

What is a Cookie?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, preferences, basket items) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. This helps us to provide you with a good experience when you visit our website and also assists us in making improvements.

The Cookies we issue

Broadly speaking we issue three types of cookies:


– Required: Required cookies are cookies issued by our webserver and are registered to our domain. They are typically required for our website to perform as you would expect.
– Functional: These cookies allow us to analyse site usage so we can measure and improve performance.
– Advertising: These cookies are used by advertising companies to serve ads that are relevant to your interests.


For each group we have named each of the cookies issued, explained who issues them, for how long and the general purpose for their existence.

RequiredEffective SoftwareWe use cookies to manage certain aspects of logged in user behaviour when our users are signed in to the Effective Platform. For example, they may be used to ensure we can automatically sign you out of the platform after a period of inactivity.
AdvertisingHubSpotHubSpot provides email marketing, lead capture and web analytics to Effective Software. The cookies placed on our website by the HubSpot server are readable only by HubSpot. These cookies cannot access, read or modify any other data on your computer. All web-browsers offer the option to refuse any cookie. If you refuse the HubSpot cookies or delete them from your device, HubSpot will not gather any personal information about you, you will need to re-enter certain information whenever you visit our website, and you’ll be prevented from customizing certain features on our website according to your preferences. HubSpot may link the information they store in cookies to any personally identifiable information you choose to submit to Effective Software while on our website. For information on HubSpot’s use of cookies, please visit: https://goo.gl/yfbFBu
FunctionalLucky OrangeLucky Orange may record mouse clicks, mouse movements and scrolling activity. Lucky Orange may record keystroke information that you voluntarily enter on this website. Lucky Orange does not track this activity on any site that does not use the Lucky Orange system. To view and manage data that Lucky Orange has collected about you on the LuckyOrange.com website, or to opt out of future tracking please visit our data privacy management tool.
AdvertisingGoogle AnalyticsBing, Microsoft’s search and advertising network, is used by Effective Software for advertising, display ads and retargeting. For more information on Microsoft’s cookie practices, please visit https://goo.gl/qXoELL
FunctionalHeap AnalyticsHeap is a user behavioural analytics product and service. Effective Software use Heap to collect and analyse data about how our users are interacting with our web pages. Heap does this by collecting data on what users are doing, including but not limited to what webpages they visit, what users click on, where those users are located, what browser or platform those users are using, and many other forms of behavioural or personal data. For more information on Heap’s cookie practices, please visit: https://goo.gl/jeqsrc
AdvertisingLead ForensicsLead Forensics is software that reveals the identity of our anonymous website traffic and turns them into actionable leads within a business to business environment. For more information on Lead Forensics’ cookie practices, please visit https://goo.gl/kDBAjX
AdvertisingDoubleClickDoubleClick is used by Effective Software for advertising, display ads and retargeting. For more information on DoubleClick’s cookie practices, please visit https://goo.gl/1Uu252
AdvertisingLinkedInLinkedIn is used by Effective Software for advertising, display ads and retargeting. For more information on LinkedIn’s cookie practices, please visit: https://goo.gl/Bqssw3
AdvertisingFacebookFacebook is used by Effective Software for advertising, display ads and retargeting. For more information on Facebook’s cookie practices, please visit: https://goo.gl/W4qR3t
AdvertisingTwitterTwitter is used by Effective Software for advertising, display ads and retargeting.
For more information on Twitter’s cookie practices, please visit https://goo.gl/7Vi6JR
How to manage and disable cookies?

For more information about how to manage cookies, including opting-out of different types of cookies please visit: www.aboutcookies.org

You can also find more information about how to opt-out of targeting cookies by visiting: www.youronlinechoices.com


See previous version of our cookie policy

For any questions, please email us at info@effective-software.com