Established as a small family business in 1962, today Octink is one of the UK’s leading producers of signage, graphics and decorated interiors delivering innovative display and branding solutions for clients in the retail, live event, leisure, property and construction sectors. Its portfolio includes display graphics, signage, events, exhibitions, interiors, and marketing suites.



Octink came to Effective Software back in May 2012 looking for a solution that would help them become more pro-active in their approach to health and safety management. This was opposed to their current, reactive approach to compliance. Mike Freely, Managing Director at Octink noted how Octink were using internal databases and paper-based systems to manage their compliance needs. Areas that prompted Mike and his team to look for a safety software solution include the need for a tool that assisted and ensured that they stay firmly on top of aspects of their training and subcontractors.


The Effective team worked tightly with Mike and his Health and Safety team to craft the correct solution plan for the needs and wants of Octink. Octink and the Effective project team got to work straight away with the implementation stage. Octink required the full system over the entire organisation.


Octink communicated all of their requirements to our project team and from there, we worked close together to ensure set up and implementation were seamless. We provided both online and onsite training with Octink and within 5 weeks the new compliance solution was in place and most importantly in use.


Since implementing the system, Octink have recorded that reaction speeds to safety requests for information is at an all-time high. This was a challenge Mike was facing before the software was implemented. He found it difficult to get employees on board with health and safety and creating a better culture around it.


Mike noted how the system has certainly brought safety policy and arrangements to life, and is increasingly involving more and more employees keen to have an input.


The system is actively driving Octink towards a level of sustained compliance. This was previously considered to be practically beyond their reach before the safety software was implemented.


Mike made it clear that he is happy with the level of system development that Effective Software continuously take on and gives him constant reassurance that they purchased the right system.


The investment has also proved highly cost effective too, and for an SME “having the software in place has felt like having a permanent member of staff in place albeit at a fraction of the cost”.

Octink and Effective Software Testimonial Quote